Measured Success


Good reporting is mainly a function of two elements – good measurements and good user interface (UI). Both are facilitated to a spectacular degree by today’s technology.

Setting up good measurements starts with believing you can track everything and then tracking it. A surprising number of dealerships accept that large portions of their marketing falls under the “send it out and wait for the bump” measurement system. In today’s world, that is simply not true. Everything is track-able.

Good UI unlocks stats and leads to great insights. Customized dashboards are key. Off the shelf solutions rarely deliver this kind of needed customization, and dealerships are faced with extensive and expensive training just to get simple details.

You can know response rates, cost funnels, and customers’ locations. Measured campaign data displayed in easy-to-access dashboards is unconditionally the only way to know your marketing ROI.