Direct Mail

Direct mail responses hit their highest point in over a decade. Why? Two reasons.

The first reason is the pairing of intelligence (from proper data hygiene) with direct mail campaigns. Savvy dealerships who clean, maintain, and improve their data reap the benefits most with direct mail. These type of intelligent campaigns eliminate waste, inform cadence, and establish brand loyalty.

Second, direct mail has less competition. Dealerships don’t have to fight as much for space in the mail box. With fewer distractions, direct mail is getting more and more attention from consumers. It’s almost a novelty. And tangible, graphically-gripping direct mail campaigns can quickly capture the attention of your ideal customer.